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Procure global film talent to become the real life face of Foxy Bingo; Mr Fox. Beyond secured Heather Graham to undertake part in Foxy Bingo’s global PR and advertising campaign. The advert saw Heather adopt the role of the previously anonymous Mr Fox (dressing up in costume), culminating in a reveal to the audience at the end of the spot. Heather Graham To Front New Foxy Bingo Marketing. 2nd March 2017 5th December 2018 by Nickie Shute. When you think of the brand Foxy Bingo you think of a cheeky fox in a purple suit who has a northern accent and likes to hang out with celebs from TOWIE right? At least that is what we have always associated the brand with, that and Jeremy Kyle. This online bingo site was first launched in 2005 and the brand is owned by Cashcade. During its advertising history it has had many campaigns featuring Foxy - a human-sized fox mascot. He wears a smart suit and has a northern accent.
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FTSE-listed GVC Holdings has announced that Hollywood star Heather Graham will be the ‘face’ of UK subsidiary brand Foxy Bingo.
Graham star of hit movies ‘The Hangover’ and ‘Boogie Nights’ will head Foxy Bingo’s latest £10 million UK marketing campaign and brand refresh.
Foxy marketing detailed that the actress will head-up six ‘tongue-in-cheek’ commercials for the bingo brand. The first new Foxy Bingo advert staring Graham is set to be broadcast on 9 March at 8:15 pm, during ITV’s broadcast of TV-soap ‘Emmerdale’.
The appointment of Heather Graham as lead character for its UK marketing campaign, will see Foxy Bingo replace its long-standing sponsorship of ‘The Jeremy Kyle Show’ on ITV channels.
Adele Lawton Group Head of Bingo at Foxy commented on the campaign: “Our partnership with Heather Graham is the largest phase of a £10 million brand re-vamp and marketing campaign which will bring Foxy to a new generation of players. Heather is the embodiment of our mantra: ‘Random. Fun.’ and today’s announcement marks a new era for Foxy Bingo and Casino.”
Heather Graham issued the following statement on working with Foxy: “I love comedy and I love British wit. When they told me I would get to play Foxy, I loved the idea and thought it was hilarious. I especially loved wearing the tail. I wish I could have kept the tail! I’ve never gotten to play a man or a fox so it was a big challenge.
Friday 24th February – Multi-talented actress Heather Graham has been unmasked as the lady behind the (furry) face of Foxy Bingo.
Donning the iconic purple Paul Smith suit and dancing across TV screens, the star of The Hangover is part of a £10m brand refresh and marketing campaign.
Since his first appearance on the nation’s TV screens a decade ago, the identity of Foxy – the iconic face of Foxy Bingo and Casino – has always been something of a mystery, much like The Stig, The X Factor voice-over guy and Mr Blobby.
However, now stepping out of the shadows and into the fluffy boots for the first time is the Hollywood A-lister and star of Boogie Nights (1997), The Hangover (2009 & 2013) and the upcoming Sky Atlantic comedy, Bliss (2017).
Heather, who is releasing her writing and directorial debut Half Magic later this year, will herald her return to British screens in a set of TV adverts premiering on 9th March at 8:15 PM, during the UK’s recently voted favourite soap, Emmerdale*.
In the first of a series of six tongue-in-cheek commercials that capture the random fun of casino playing, viewers will see the two-time SAG Award nominee perfecting her northern accent and offering the director suggestions for character development.
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The Foxy character has been a fixture on UK screens for nearly a decade and is renowned for eccentric dance moves, snappy dressing and smooth northern charm, however, the person behind the persona has always been a closely guarded secret.
Play cleopatra slots for free. Speaking about the campaign, Heather Graham said:
“I love comedy and I love British wit. When they told me I would get to play Foxy, I loved the idea and thought it was hilarious. I especially loved wearing the tail. I wish I could have kept the tail! I’ve never gotten to play a man or a fox so it was a big challenge.”
Adele Lawton Group Head of Bingo at Foxy’s parent company, GVC Holdings added:
“Our partnership with Heather Graham is the largest phase of a £10 million brand re-vamp and marketing campaign which will bring Foxy to a new generation of players. Heather is the embodiment of our mantra: ‘Random. Fun.’ and today’s announcement marks a new era for Foxy Bingo and Casino.”
Heather is now the face of Foxy Bingo and Casino, with the new partnership running into 2018. Today’s announcement is the latest step in a brand realignment with Foxy recently announcing an end to its long-standing sponsorship of The Jeremy Kyle Show.
About the campaign:
Heather Graham is unveiled as the face of Foxy Bingo and Foxy Casino. Go to www.Foxybingo.com and www.FoxyCasino.com to play. For an independent take on the brand see this Foxy casino review
About Foxy Bingo and Foxy Casino:
Foxy Bingo Games
Foxy Bingo and Foxy Casino are leading gaming brands of GVC Holdings PLC (LSE: GVC), a member of the FTSE 250. GVC is a leading e-gaming operator in both B2C and B2B markets. GVC has four main product verticals with a number of brands; Sports labels (bwin, Sportingbet, gamebookers), Games labels (partypoker, partycasino, Foxy Bingo, Foxy Casino, Gioco Digitale, CasinoClub), B2B and non-core assets. GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group is headquartered in the Isle of Man and has licences in more than 15 countries.
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