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We worked with Ladbrokes Bingo to help plan and execute their content strategy. This campaign is the latest in a series of high profile initiatives that included ambush marketing and events as part of the Wimbledon Buff Ball Boys campaign, London’s Fashion Week and Ladbrokes Summer of Barbecue Bingo.
Beaut or Brute is our Ladbrokes Rugby World Cup campaign, a game encouraging ladies to create their very own rugby dreamy team. The game is seeded on non-professional rugby club websites based in all countries participating in the World Cup. They’re incentivised by the opportunity to win Rhino sportswear.
- Planning and execution of Ladbrokes Bingo content strategy
- Monthly creation of online and off0007line Social PR activities, games, competitions and sharable content
- Identification of 25 key influencers0007and bloggers0007per month for0007campaigns
- Ambush marketing at premier UK events: such Wimbledon and Rugby World Cup
- Secure 20 backlinks per month from websites with Google Domain Authority 25 + Partners Since 2015
We have worked with Ladbrokes since 2015 as their Social, PR and link building agency.